Saying that in recent years, China's foreign sports brand is booming, under Armour bears the brunt. A Phelps endorsement of tights, as well as NBA star Curry's general trend to help out, so that it does not have any awareness in China, it leapt to the market superiority, hot pursuit of Nike.
In the fiercely competitive Chinese market, there are no rigid brands. Gym Aesthetics (abbreviated as GA), a professional aesthetic gym wear sportswear brand from Germany, is rapidly growing up.
Gym Aesthetics, founded in 2012, is much younger than Anderma. It was founded by two German fitness enthusiasts, Aleksandar Duric and Philipp Deslandes. The participation of international fitness instructors Karl Ess and Ralf Sattel is a brand advocating "sports aesthetics". It has the vitality, sports thinking, and professional design that other aesthetic gym wear uk sports brands do not have.
In the early days of its establishment, a book of simply simply aesthetic gym wear Aesthetics gym wear product design drafts has already slammed Facebook and YouTube into two major social networks. Once the product is available, it will enter the major gyms in Germany within a few weeks. Online products are sold out within hours. From 2014 to 2016, Gym Aesthetics participated in FIBO in Germany for three consecutive years, lighting the climax of the show for the third time, and it was popular among European and American fitness enthusiasts.
In Europe, aesthetic gym wear UK is a popular label that represents aesthetic gym wear fashion trends and sports aesthetics. It has its own brand attitude and professional sportswear, which brings confidence to every athlete.
In November 2016, aesthetic era gym wear entered China and was active behind the scenes in major sporting events. From a professional sports point of view, it made people aware of such a high-priced professional sports brand.
“There is a big difference in the proportion between Asians and Europeans and Americans,” Lee Lee, GA’s China operations president, told reporters. “Gym Aesthetics apparel products sold in the Chinese market are all based on the characteristics of the yellow species. Types, design methods and European and American versions are different, more suitable for Chinese people."
Although Gym Aesthetics has not yet shopped extensively, it appears from the high input of the 1000m2 Gym Aesthetics Sports Experience Pavilion in Xiamen that Gym Aesthetics has an unusual strategic deployment into the Chinese market. New opponents that cannot be ignored.